today's global business environment, learning
to communicate successfully in different cultures
is essential for success. Often, business people
believe that international business transactions
will happen exactly as they do domestically, and
they just need to apply their successful domestic
strategies to an international setting.
that can be a recipe for failure.
Communication Partners, our experts in cross-cultural
communication can help you navigate different
and perplexing cultural environments.
strategies for a specific international transaction,
reviewing your international sales and marketing
efforts, or training your executives to communicate
with their overseas customers, clients, and vendors
- we can provide the concrete advice you need
to get the job done.
seminars and consulting services in cross-cultural
communication will help your people learn about
cross-cultural differences, and methods for dealing
with them. Besides
language differences, we explain how different
cultures have differing values, perceptions, and
business philosophies, and how your people can
operate successfully and profitably within those
differences are particularly important during
negotiations, where methods of achieving agreements,
as well as the agreements themselves, can be markedly
different from the American approach.